DIGITAL MARKETING STRATEGY
For Local Food Sellers
Because relying on social media and luck is why you keep going home with leftovers.
I’m Bethany Archer, and I’m a former 6-figure digital SVG designer turned cookie baker and marketing educator.
I teach digital marketing strategy to local food sellers, cottage food makers, and home bakers.
Here, we go beyond the farmers market and focus on practical strategies for how local food sellers can grow with email marketing, text messages, simple websites, and getting found online in both Google and AI.
It’s time for you to grow smarter – not harder.
YOUR FIRST STEP: AN EMAIL LIST
Before text marketing, websites, or SEO… you need one simple thing: a place to reach your customers reliably.
An email list is THE single most important part of digital marketing. It is the foundation every local food business needs – and setting yours up only takes an afternoon.
I’ve written a free guide for you to get your list set up so you’ll be ready to implement everything I’m about to teach you. You can grab it here 
LISTEN TO THE PODCAST
Each week on On Your Terms: The Local Food Business Lab with Bethany Archer, I share real-world business & digital marketing insights for cottage bakers, food truck owners, and other local food producers who want to stop guessing and start growing.
If you dream of a life on your own terms and have a passion for food, these episodes are designed to help you learn how to grow your business to a lifechanging level.
FEATURED EPISODES
A food business can sometimes feel like gambling – it is so unpredictable, we never know if we will be going home empty handed or with half of our food unsold.
So we hustle harder to make up for it.
But my friend – you don’t need to work harder.
By working smarter and building simple systems into your marketing, you’ll connect with your customers more consistently, strengthen loyalty, and keep them coming back again and again.
If you’re ready to really put in the time to grow your business so you can live life on your own terms (instead of the hamster wheel of the 9-5)…
…Pull up a chair, grab a coffee (or a cookie!) and let’s get to work.